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WHY
ADVERTISE ON A VALUE BOARD?
If you were to go to the supermarket, nearest your business
and ask the first hundred shoppers you met for a referral
to your type of business, how many of those shoppers would
immediately think of your business and mention your name?
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Five?
 Ten?
 Fifty?
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No matter what the answer is, wouldn’t you agree that if
just a few more people immediately thought of your business
and mentioned your name you would be doing more business and
making more money?
Of course you do!
And that‚s exactly why you need to add the Value Board
display advertising program to your media mix.
FIRST, LET‚S TALK ABOUT ADVERTISING
IN GENERAL
Advertising, regardless of which media you choose to help your
business grow, has only three principle rules: |
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1.
Exposure – having
people actually see your ad.
2. Repetition
– so
that they think of you first and of your service more often.
3.
Targeting – reaching
only those people who are most likely to do business with
you, both geographically and demographically.
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How
effective your marketing turns out is a direct reflection
of how well it meets these three principles.
NOW, LET‚S TALK ABOUT VALUEBOARD
We believe that the Value Board program meets these 3 rules
with a higher degree of efficiency than any other stationery
display media you can buy.
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Exposure, Guaranteed!
We are the only display media that gives your potential customer
absolutely no choice! Like it or not, people will have to see
your ad as they go into the supermarket because they have no
choice...they can‚t get into the store without walking
past it. Furthermore, the supermarket displays the tear sheets
from their weekly circular on the Value Board making it a point
of reference for all shoppers visiting visiting that market
location.
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Repetition, Repetition, Repetition of your Targeted Message
The average shopper visits the supermarket 2-3 times a week.
With Value Board locations averaging 15,000 local shoppers per
week, your ad will be seen again and again by consumers available
to your business as new customers. It is this saturation of
the marketplace that separates this product from our competitors,
hands down.
Exclusive Media
With Value Board only one business or professional per category
(to a maximum of 5) is featured and highlighted for a six months!
This locks out your competition and keeps people thinking only
of you and your business or service.
Implied
Endorsement
By advertising on a Value
Board you receive the implied endorsement of the supermarket
displaying your ad...letting their customers know that you are
the person to call when your product or service is needed!
Value Boards are installed at select, high traffic supermarket
locations for one very important reason...it‚s the only
place in your community where everyone, literally all of your
customers, potential or current have to go.
In fact, more people spend more time, more often in supermarkets
than they do anywhere else in your marketing area. It is because
of this “captive audience” that the Value Board display-advertising
program is so successful for our advertisers!
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