WHY ADVERTISE TO YOUR OWN CUSTOMER BASE? You planned your business carefully. Did all your homework on the business landscape. You knew exactly how big the pie was.... and more importantly how big your piece of the pie would be.   But the business landscape has changed... now competitors are popping up everyday... and your piece of the pie keeps getting smaller. Not exactly what you planned! The Results on a Roll “BOUNCE BACK” program is a flexible, results driven receipt tape advertising program that can be easily tailored to meet your business advertising needs!

Customer Retention In today’s fiercely competitive market place customer retention is more important than ever! With ever expanding choices for acquiring any product or service, today’s consumer not only demands quality products and services, they want value... and they’re willing to trade loyalty for it! The Results on a Roll “BOUNCE BACK” program is easily deployed as a customer retention program, often in as little as two weeks, offering you a quick response to a new competitor within your trade area or a change in market conditions! By offering your customer multiple reasons to come back to your business via the use of coupon incentives, preprinted in full color on the back of your own cash register receipt tape, you offer your customer several reasons to come back to you; giving them fewer reasons to try your competitor. Increase the frequency of your current customers by offering them an incentive to come back sooner than they may usually come back via the use of time sensitive coupon incentives. For example, if your average customer visits your business once every three weeks, the Results on a Roll “BOUNCE BACK” program can encourage them to visit every two weeks by offering an incentive with an expiration of two weeks from the date of purchase printed on the receipt by your register. By utilizing this strategy many customers will increase their visits from 17.3 times per year to 26 times per year! (If only 100 of your customers took advantage of this per month it would translate into 10,800 additional customer visits per year!). Increased Average Sale Increase the amount of your average sale by offering your customers an incentive to spend more than they usually would via the coupon incentives available with a predetermined minimum purchase preprinted in four color process on the back of your own cash register tape. For example, if your average customer spends $12 per visit, The Results on a Roll “BOUNCE BACK” program can encourage them to spend $15 per visit by offering an incentive when they purchase $15 or more. (If only 100 of your customers took advantage of this per month it would translate into $3600 in additional business per year!). Increase Sales during slow times of day, week, month or year By offering your customer multiple reasons to come to your business during a specific period via the use of coupon incentives printed on the back of your own cash register tape you will actually be decreasing your fixed operating cost to sales ratio during those periods. Push Specific Products By offering your customer multiple reasons to come back to your business to buy specific products (Coke, Pepsi, windshield washer fluid, steak sauce, painting supplies etc.) via the use of coupons preprinted on the back of your own receipt tape for those specific products, you will encourage them to plan a trip to your business vs an impulse stop. It also gives you the opportunity to pick up additional revenue generated through impulse purchases and suggestive sell. In addition, many of your suppliers will pay for all or part of your “BOUNCE BACK” program through accrued co-op advertising funds. Combine your Objectives The flexibility of the Results on a Roll “BOUNCE BACK” program leaves you the opportunity to deploy a program that can meet all your objectives; saving you the cost of multiple programs, multiple graphic designs and multiple printing bills. What is more important, is that there is no additional staff training involved or multiple programs to track leaving you more time to focus on whatís most important to you.... running your business!