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WHY
ADVERTISE ON A POWER BENCH?
If you were to go to the supermarket, nearest your business
and ask the first hundred shoppers you met for a referral
to your type of business, how many of those shoppers would
immediately think of your business and mention your name?
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Five?
 Ten?
 Fifty?
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No
matter what the answer is, wouldn‚t you agree that if just
a few more people immediately thought of your business and mentioned
your name you would be doing more business and making more money?
Of course you do!
And that‚s exactly why you need to add the Power Bench
street level advertising program to your media mix.
FIRST, LET‚S TALK ABOUT ADVERTISING
IN GENERAL
Advertising, regardless of which media you choose to help your
business grow, has only three principle rules: |
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1.
Exposure -- having
people actually see your ad.
2. Repetition -- so that
they think of you first and of your service more often
3. Targeting – reaching
only those people who are most likely to do business with
you, both geographically and demographically.
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How
effective your marketing turns out is a direct reflection
of how well it meets these three principles.
NOW, LET‚S TALK ABOUT POWER
BENCH
We believe that the Power Bench program meets these 3 „rules‰
with a higher degree of efficiency than any other street-level
media you can buy.
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Exposure,
Guaranteed!
We are the only street-level product media that gives your
potential customer absolutely no choice! Like it or not, people
will have to see your huge 6‚ x 2‚ ad as they go
into the supermarket because they have no choice...they can‚t
get into the store without walking past it.
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Repetition,
Repetition, Repetition of your Targeted Message
The average shopper visits the supermarket 2-3 times a week.
With Power Bench locations averaging 15,000 local shoppers per
week, your ad will be seen again and again by consumers available
to your business as new customers. It is this saturation of
the marketplace that separates this product from our competitors,
hands down.
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Exclusive
Media
With Power Bench only one business or professional is featured and
highlighted for a full year! This locks out your competition and
keeps people thinking only of you and your business or service.
Implied
Endorsement
By advertising on a Power Bench you receive the implied endorsement
of the supermarket displaying your ad...letting their customers
know that you are the person to call when your product or service
is needed!
Power Benches are installed at select, high traffic supermarket
locations for one very important reason...it‚s the only place
in your community where everyone, literally all of your customers,
potential or current have to go.
In fact, more people spend more time, more often in supermarkets
than they do anywhere else in your marketing area. It is because
of this “captive audience” that the power bench street-level
program is so successful for our advertisers!
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